Group leadership team
A successful organisation is only as good as its people. The HAECO Group leadership team has the experience and capabilities required to lead a workforce of more than 15,000 professionals and ensure we can continue delivering exceptional services in line with your needs. Find out more about our team.
Richard Sell
Chief Executive Officer
Richard Sell was appointed Chief Executive Officer in July 2023. He was previously the Chief Executive Officer of Hong Kong Aero Engine Services Ltd (HAESL), and, since joining the Swire Group in 1999, has held various management positions with Cathay Pacific Airways, Swire Pacific, The China Navigation Company, Swire Energy Services, and Swire Pacific Offshore in Hong Kong, Singapore, India and Europe.
Summit Chan
Group Director Corporate Development
Summit Chan was appointed Group Director Corporate Development in May 2019, and a Director of the Company on 19 August 2019. He took up the roles as Chairman of HAECO Xiamen and HAECO’s other China Joint Ventures in August 2019. He joined the Swire Group in 1988 and has served in various leadership positions in Hong Kong, Singapore and the Chinese Mainland.
Roy Shearer
Group Director Finance
Roy Shearer was appointed Group Director Finance in August 2021. He was previously Finance Director of Swire Pacific Offshore in Singapore, and Chief Financial Officer of Swire Oilfield Services in the UK. Prior to joining the Swire Group in 2015, he held various finance and treasury roles in the oil and gas industry in the UK, the Netherlands and the United Arab Emirates.
Gerald Steinhoff
Chief Commercial Officer
Gerald Steinhoff was appointed Chief Commercial Officer of the HAECO Group in January 2023. He was previously Managing Director of the HÜBNER Group in Germany where his role included general management as well as change management. Prior to that, he worked with Lufthansa Technik AG and MTU Aero Engines GmbH.
Ben Scheidel
Group Director Airframe Services
Ben Scheidel was appointed Group Director Airframe Services in September 2024. He was previously Chief Executive Officer of HAECO Hong Kong and has served in various leadership positions within the Lufthansa Group across Europe, Northeast Asia, Southeast Asia, and Mainland China.
Sandra Nieuwenhuijzen
Group Director Components & Engine Services
Sandra Nieuwenhuijzen was appointed Group Director Components and Engine Services for the HAECO Group in April 2023, driving strategy and performance across multiple companies. She joined from Sigma Aerospace in Australia, where she was Chief Executive Officer since 2021. She has extensive management experience in the aviation industry working in the Netherlands and Australia.
Gray Zhang
Group Director Human Resources
Gray Zhang was appointed Group Director of Human Resources at HAECO Group. With over 25 years of HR experience across diverse industries, including industrial, chemical, technology, and FMCG, Gray will be responsible for developing and implementing global HR strategies that support HAECO’s commitment to people excellence and growth in various markets. Previously, she served as Human Resources Director at Asahi Asia in Hong Kong and has held significant roles at Schindler and Hercules/Ashland, where she gained valuable expertise managing HR functions across Asia.
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